We have about 20 total software developers who would benefit from using a particular Marketplace App (Plugin) but around another 230 other users from other areas of the company (mostly manufacturing-related) who have no need for that app on the Jira project they work on.

So now we are going from a $60 USD per month charge for the software developers ($3 each, which is reasonable) to a $520 USD per month charge ($26 each for the software developers), which is just NOT going to happen.

This sort of nonsense drives users away from Jira entirely, and surely prevents many Jira users from wanting to engage with a Marketplace App when the per-ACTUAL-user costs are artificially driven so high because App licenses can't be individually assigned or assigned to a specific subset of users.

The only solution I can think of is to literally create separate Jira Cloud instances for the software developers and for the rest of the business, but some people will inevitably cross over both Jira instances and then we'll be paying double for the Jira license for them- AARGH !!!!

Fix this please Atlassian!!!!

Some companies have enterprise licensing and they are expected to pay same amount for hundreds of add-ons which only useful for specific teams and projects! Not looking to be inclusive or flexible to other vendors or their partners.

This request has been repeatedly made over the years, yet Atlassian consistently overlooks it and shows no willingness to explore potential solutions to address this issue.

there should be flexibility in place, by way of allowing Security groups or lower tier allowance on the application host. it should only see that is it licensed or not.

Really Important Request!

I can just agree with all the statement mentioned here. In our company the software developers would be the smallest group. But if we need a plugin for the SW development we need to buy it for the whole company Program Management, Project Management, Finance...

This seems not to make sense for me.

@Pooja Kapoor, is Zephyr Scale specifically limiting the number of users? 

Atlassian itself enforces the restriction for Atlassian Marketplace apps to follow the Jira user tier. The Zephyr Scale app vendor doesn't control this. 

Could we ask Zephyr Scale's justification for not being able to limit the number of users? There should be a real reason for not being able to prioritize this ask(about 800 votes for this ticket already).

This is very much required. The push should also come from the Market Place companies. The model should work in everyone's benefit rather than one entity benefitting out of it.  

Let's all be realistic here.  A lot of us our software developers and we know how this game works.  If Atlassian had started off with the more preferred plugin model everyone would be happy and this wouldn't be a thing.  Unfortunately Atlassian now likely receives a large % of their profits from this business model and are likely risk adverse to try a different model that would make their customers happy.  There is a chance that people would be more likely to use plugins and Atlassian would recoup its lost income.  There is an equal likely chance that Atlassian would lose a ton of money.  So until there is a competitor that does this sort of thing better we are all for better or for worse stuck in this model.  This same thing applies to other features that should really part of the basics: Centralized project management. combined roadmps, product versions for multiple projects without having to switch to the extremely expensive premium version.  Without any real competition Atlassian does not really have to do what it's users want.

Yes, we are badly looking forward for this.
I have a plugin which costed 9K Dollars earlier when I'm in Server mode, but the same plugin with DC Mode costs me 25K Dollars, which is crazy.

So, I would like to have a lesser licensing option to purchase add-ons.

It will greatly benefit the customers and also the add-on vendors as people tend to try and buy more if such policy is approved by Atlassian. 
Sad, to see it is not even assigned!

Infact, we are all landlocked by Atlassian I can say.

There were 1000s of customers reporting and voting for it ( multiple duplicated tickets were tagged to this ticket ), but not even a single one stays assigned, ill !