As a Project Administrator, I would like to have the ability to display a different URL for Jira Service Management (e.g. support.company.com) instead of jira.xxx.com

Problem Definition

In Jira Service Management, customers must access Jira by using a Service Project URL, which can sometimes be quite a long path, depending on the portal.

Suggested Solution

• Create the ability to have a Short URL option on the portal, (like short url's in Confluence pages)
• Create the ability to have customisable short URL's that could point to different portals in Jira Service Desk.
• Create the ability to have this configured per project and global

If implemented, the solution should cover scenarios with Data Center and SSO setups

Workaround

Use a Reverse Proxy or URL redirect service external from Jira.

Another workaround is described in How to customize customer portal URL in Jira Service Management Server

• Please ensure you test this first on your test instance before you implement on your production.
• Please also note that Atlassian does not support this customization.