In the New Editor, when users type Atlassian product names, they will automatically format to the desired format.
JIRA or jira > Jira
BitBucket > Bitbucket
HipChat > Hipchat
Users want the ability to choose whether or not this occurs. Provide a way to disable the formatting of Atlassian products if users do not desire it.
After the text is autoformatted, ctrl+Z (Windows) or cmd+Z (macOS) will revert the change.