Workflow Improvement to allow assignment to Groups

I find this a major weakness in this application by not allowing such functionality, especially as it has a "Service Desk" function now. Lets face it, most big companies these days strive to base their processes around ITIL methodology, the last 3 I have been involved with have anyway (3000 employees, 73000 and 300).

This is the first time I have come across JIRA and as a Service Desk Manager find it quite limiting. While I understand this tool is fundamentally based around Agile PM, Service Desk functionality is very cumbersome and limiting.

I know SD is only in its early stages, I just hope this gets addressed as automating process for standard changes and incidents etc should be standard in almost any service desk product.

Why is it important?

If I have a standardised task which does not change and follows the same path of implementation every time, I should be able to use a workflow to automate that entire process. Tasks we have should auto generate upon specific status changes or assignment or closure of other tickets.
Assigning to multiple "assignees" is wasteful and creates too many overheads around future administration. ie. if one person leaves, you now have to update that workflow or any other workflow that person was a part of. If it was a group, then you have nothing to do whatsoever except update the one group.

The only solution for this is to allow the assignment of issues to groups.

Right now, we have to manually create every single ticket, monitor queues etc. Wasting my technical resources time that could be better spent on improving processes for our customers.