When discussing problems in the comment field of an issue it would be great to be able to refer to (mention) Insight objects like a server in the CMDB or a customer in the CRM.

The mention should be visible from the Insight object as well so that you can trace back in which discussions the object has been mentioned.

We are currently implementing a CRM. In Insight we have all our customers (organisations and people). We use Jira to manage sales and want to record communication with customers as comments.

Our customers often have multiple issues going in parallell, sales discussions for new projects as well as requests and problems for existing services. Before you call a customer you want an easy way to quickly find out in what discussions the customer has been involved. Filtering out the issues where the customer is reporter or participant is too coarse and takes to much time.