Have an installer for hipchat

My suggestion is to have a downloadable installer similar to JIRA, Bitbucket or confluence, where I can just run the installer and install HipChat onto my server, currently because I am running the server under Xen, it does not support virtual machine installations. Or even distribute it as a tar file like crowd, as this would be more preferable to having an OVA deployment file, also this cuts down on the requirements of the install, since ubuntu server is already running in Xen.