From Bryan:

We're looking at exposing application names (i.e. application link names) in the end user UX, for things like Activity Streams and Remote Issue Links, to identify the actions taken by a remote application.

Can we make sure that the names make sense in the studio context, i.e. call the app link to JIRA from other apps "Issues", call the app link from JIRA to Bamboo "Builds", and have them match the tab names?

When Studio moves to UAL, whomever in the Studio team is working on the applink configuration, should make sure and use names that would make sense to an end user.