It would be very nice if the name as it appeared in administrative tasks could be different from the way it was presented on screen during editing and viewing.

For instance, I'm trying to create some custom fields to help gather information for user stories, following the format:

As a <role>
I want to <task>
So that <benefit>

The name of these fields should probably be Role, Task, & Benefit. However, I'd like the screen to read in a little more natural english, like this:

This related question on answers currently has 135 followers, indicating some amount of interest in such a feature