From a customer:

"Procedures and policies for issue management - I was stunned not to find this. Perhaps it is there, and I've just missed it. I find no documentation on setting up an environment in which JIRA can be used effectively. Such a document should include things like "search the bug list before submitting a new one", etc. etc. All the typical procedures that all your customers will have to put into place.

Writing this stuff, and making it available (perhaps with a license: you may use this documentation if you have a license for JIRA), would make even more managers want to buy your product - it makes our lives easier. Of course, we will want to adapt the documentation, but these kinds of guidelines are pretty general and embraced by most that use this kind of product. I am a strong believer in reuse. It strikes me that all of your customers are doing something similar here. Prime refactoring material."