NOTE: This bug report is for JIRA Server. Using JIRA Cloud? See the corresponding bug report.
It would be good if the JQL serach was able to performs such action (parse the ":") or update the Advanced Searching documentation adding into a list of characters that you can't use.
Searching JIRA issues for special characters (in text fields) does not work, even if these characters have been properly escaped in a quick, simple or advanced (i.e. JQL) search.
Performing Text Searches Documentation
JQL search unable to parse ":"