Right now screens that come up when customers try to get support or try to update their software when they are out of maintenance only say to contact Atlassian. We would like some kind of call to action so that the customer does not only have the option to contact Atlassian and can instead attempt to renew their software on their own.

The most important link is the one that will go to the order form. If you would like to include a link to the why renew page that would be awesome too!

http://www.atlassian.com/software/confluence/learn/whyrenew.jsp

Anytime a customer comes across a screen that is notifying them that their maintenance is up is when they should have the option of using our online order form. It should clearly state that what they are trying to do will require that they update their maintenance and then have a simple link to the order form.