Currently, it is not possible to natively set automatic redirect on Confluence pages. This feature can be used for some customers that would like to be able to have a custom experience, based on the user. 

Some use cases:

• Ability to automatically redirect users that don't have permission to access the page, to another one that can add more context on it.
• The ability to have different landing pages (using the same URL), according to the user's permission.
• Ability to redirect users from a page that is affected by a bug or something similar.

Alternative via Marketplace Add-on:

• https://marketplace.atlassian.com/apps/1224699/easy-redirection-for-confluence-cloud?hosting=cloud&tab=support
• https://marketplace.atlassian.com/apps/183/redirection-for-confluence?hosting=cloud&tab=overview