The two fields in the Insert link and Edit link dialog under Web link are labeled "Address" and "Link text". The second label with the word "Link" is misleading. People who just scan screens (most!) will see the word "Link" and think that's where the URL goes.

Also, it is more common to have the text/label first, and the address/URL second. Because of these two things, I always have to pause and think when I come to this dialog (and I use it a lot!).

I recommend:

1. Swap the order (URL field is second)
2. Add placeholder text to the URL field, e.g. "http://www.example.com"
3. Change the labels so there's no ambiguity. Either of these is better:

• Text to display
• Address
  or
• Text
• Link

I've attached a mock-up of how this could look.

Thanks for listening!