Integrate Maven version numbers into bamboo build labels

I have a Bamboo plan dedicated to doing maven release:prepare for my project. This is very convenient for automating the process and distributing the release.properties as an artifact. However, it becomes a little confusing that the labels for the builds are always listed as PROJECT-PLAN-BUILDNUMBER. It would be really nice if I could add the maven ${project.parent.version} to the end of that build label, so it would appear as something like MYPROJECT-MYPLAN-21-5.0.85. This would make navigating the history of the plan more meaningful, since the bamboo build numbers don't correlate to the Maven releases.