We would like to have issues raised by our company, when updated notify multiple people.

We would like it to notify all people associated with our my.atlassian.com account, so when one user creates an issue and the issue gets updated, all users that are under the license(all members of the company) get updated on the status of the ticket.

We are aware that we can request that users can be added as watchers to the ticket or even that we can create a group email and register this as a user on the atlassian sites, however would like something easier and more straight forward.