Thank you for watching, voting, and commenting on this issue.
We use this data as well as many other inputs to feed into our prioritisation process. Being able to create custom swimlanes on the Board view will be something that will be available in Team-managed Projects, although it is not something that we will be focusing on in the next year. We want to share this with you to ensure you can plan out your use of projects within Jira Software effectively.
In the short-term, we recommend teams use Company-Managed Projects if this is an absolute must for you. We apologise for the inconvenience this may cause you.
Please continue to vote and in particular please continue to add comments on how your team would find value when having labels custom swimlanes on the Board view. This contextual information about what you are doing and why you are doing it is invaluable for us in providing you with a product that will grow with your needs.