Setup does not start the service and manually starting service using start_service.bat fails with error

Using the default installer of version 4.1.1 and selecting "install as service" during setup fails without an error: at the end of setup, the service is not started. Trying to start it using "Start Jira Service [8080]" flashes a DOS screen, but does nothing.

Executing the command start_service.bat from a command window shows the following error:

The service name is invalid.

More help is available by typing NET HELPMSG 2185.

Digging slightly deeper reveals that the service name is incorrect inside the batch file. Note that it is also incorrect in the stop_service.bat file. The contents of the start_service.bat file is as follows, the last line should be changed to match the correct name:

@echo off
if "%OS%" == "Windows_NT" setlocal
rem ---------------------------------------------------------------------------
rem Start script for the JIRA Service
rem

net start JIRA040610093559

As a workaround, it works to go to Services and start the service manually. Alternatively, you can update the last line of the start_service.bat (and the stop_service.bat resp.) as follows:

net start tomcat6

Notes: this described behavior is consistently wrong in other versions of windows I ever used this setup with (Windows 2008, Windows Vista, Windows 2003).