Problem Definition

It is now possible to sync attributes such as nickname and location via SCIM: https://support.atlassian.com/provisioning-users/docs/sync-user-attributes-to-your-organization

In the case of SCIM, it is possible to configure custom mappings, but in the case of Azure AD sync it is not

Suggested Solution

Provide support for the nickname and location(basedIn) attributes for Azure AD sync

Why this is important

Syncing additional attributes will help admins better manage their users

Workaround

• Change to SCIM provisioning: Switch from Azure AD for nested groups to SCIM(nested group syncing not supported via SCIM) OR
• Use the API: https://developer.atlassian.com/cloud/admin/user-management/rest/api-group-profile/#api-users-account-id-manage-profile-patch to update the "location" value - as of July 2025, user attributes can be updated via API even if the end user's Atlassian account is locked in the UI due to provisioning sync