Oh no, it's ASCII art! That's somewhat cool and possibly even useful for a beta release, but is a bad idea for a production enterprise product. Here's why:

1. It takes up unnecessary space in the log file, like having debugging turned on full.
2. It confuses customers when not viewed at full width - it really does look like line noise in an 80 char terminal.
3. Surely, a marketing slogan doesn't belong in a log file
4. It makes it look like no-one is leading the product from the helm. Why not add some flashing color to it too? A few pretty pictures of the developers, perhaps?

Guys, if you're bored of just adding fixes, please do something both creative and useful.

~Matt